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Sonax

More than 50 years ago, Manfred Hoffman and his father took the entrepreneurial venture of manufacturing a car polish. The SONAX brand's history goes back to the beginning of the last century. In Neuburg, from as early as 1905, the great grandfather of the present owner, extracted siliceous earth - an extremely fine mineral which was used in many domestic polishes. After the war, a silver polish was developed and marketed under the name "Sona" - while successful, it had very limited market opportunities due to its application. Therefore, the idea of creating a car polish was born. Sona" becomes SONAX. An "X" - as synonym for wax which was found in every car polish - was added to the brand name "Sona". Thus, 50 years ago, the company started into the car care sector. The beginnings were very simple: Four SONAX representatives drove overland in fully loaded VW Beetles. It was the personal contact to customers that counted; at that time, advertising was unimaginable. Step by step, further car care products were added. But not everything was a success right from the beginning. A de-icer was created and provided in glass bottles. Unfortunately, in frost, the de-icing product froze and burst the glass packaging. Consequently, the Neuburg laboratory developed an effective de-icer which was the first marketed in an aerosol can - a big seller in the cold winter of 1962. In 1984, the year Manfred Hoffmann Jr. - today's owner of the Hoffmann Group of Companies - entered the company, the turnover had grown to a remarkable 30 million D-Mark. However, the better part was achieved through brands of trade, petroleum companies and car manufacturers. It was not until the first half of the 80's that the Neuburg enterprise began to systematically build up the premium car care brand. The clear brand image, advertising and first sponsorships helped SONAX gain more and more awareness. Another push for the enterprise's development was the German reunification - since 1989, the turnover has doubled within a short time. Today, SONAX is represented in 80 countries around the world. SONAX employs around 300 people and yields an annual turnover of approx. 60 million Euros.

Detailing

Protect or restore your BMW or MINI to a showroom finish with auto detailing supplies from Bavarian Autosport. Find dual action polishers, waxes, cleaners, car wash kits, microfiber towels, and other car cleaning supplies in this category by browsing the brands below.

BMW and MINI vehicles have a reputation for expensive and difficult cars to service, repair, and maintain and that's because dealerships and repair shops charge a lot of money to do what amounts to basic, simple tasks. With the help of Bavarian Autosport, you can do it yourself and save thousands of dollars over the time you own your BMW or MINI. It's our mission to give you the resources like free technical help, 1000+ Q&A's, and more than 100 DIY videos on our blog, that will make nearly any repair or maintenance task easy and inexpensive to do yourself.

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