The man who asked these questions was Sam Farber, an entrepreneur in the housewares industry. Noticing that his wife was having difficulty gripping ordinary kitchen tools due to a slight case of arthritis, he saw an opportunity to create more comfortable cooking tools that would benefit all users. Sam came out of retirement and approached the design firm Smart Design with that challenge. After hundreds of models, dozens of design iterations and extensive research, OXO was born. In 1990, the first group of 15 OXO Good Grips kitchen tools was introduced to the U.S. market. These ergonomically-designed, trans-generational tools set a new standard for the industry and raised the bar of consumer expectation for comfort and performance.
Today, OXO offers more than 800 products covering many areas of the home; the snow brush is their only product for automobiles. OXO is recognized globally by many prestigious institutions, including Harvard Business School and the Royal College of Arts, as an example of how a well-executed Universal design philosophy not only creates products that are beneficial to end users but is a sensible business model. OXO products have won numerous design awards and are included in the permanent collections of many museums worldwide.
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